Eastman Kodak Company

name : 伊斯曼·柯达
image :
控股 : 柯达公司
成立 : 1888年9月4日
核心人物 : [[George_Eastman]],创建人
行业 : 感光材料、电影胶片
出品 : 光学感光材料、数位摄影、数位冲洗
员工 : 51,100 (2005)名
收入 : $13.274 Billion USD (2006)
利润 : $-601 Million USD (2006)
总部 : 美国纽约
网址 : www.kodak.com
条目星级 : ★

伊斯曼·柯达公司(Eastman Kodak Company )是美国著名摄影材料公司,世界上最大的感光材料、照相器材制造公司。柯达公司除了拥有全球最大的传统电影胶片市场之外,1992年起开始进入数位技术领域。



Kodak’s origins rest with Eastman Dry Plate Company, founded by inventor George_Eastman and businessman Henry Strong in Rochester, New York in 1881. The Eastman Dry Plate Company was responsible for the first cameras suitable for nonexpert use. The Kodak company attained its name from the first simple roll film cameras produced by Eastman Dry Plate Company, known as the “Kodak” in its product line. The cameras proved such an enormous success that the word Kodak was incorporated into the company name. George_Eastman registered the trademark Kodak on September 4, 1888.The Eastman Kodak Company was founded in 1892. [1] The company is incorporated in New Jersey [2] but has its offices in Rochester, NY. George_Eastman, Kodak’s founder, coined the advertising slogan, “You press the button, we do the rest.”[3]


The letter “K” had been a favorite of Eastman’s, he is quoted as saying, “it seems a strong, incisive sort of letter”. He and his mother devised the name Kodak with an anagram set. He said that there were three principal concepts he used in creating the name: it should be short, one cannot mispronounce it, and it could not resemble anything or be associated with anything but Kodak. It has also been suggested that “Kodak” originated from the suggestion of David Houston, a fellow photographic inventor who held the patents to several roll film camera concepts that he later sold to Eastman. Houston, who started receiving patents in 1881, was said to have chosen “Nodak” as a nickname of his home state, North Dakota (NoDak).[5] This is has been contested by other historians, however, who cite that Kodak was trademarked prior to Eastman buying Houston’s patents.[6]



Kodak entered into consumer inkjet photo printers in a joint venture with manufacturer Lexmark in 1999 with the Kodak Personal Picture Maker, a 1200×1200 dpi parallel-port printer with CompactFlash and SmartMedia memory slots that could be used without a computer.

In February 2007, Kodak re-entered the market by announcing a plan to revolutionize the consumer inkjet industry beginning with a new product line of All-In-One (AiO) Inkjet printers. Kodak claims their printers bring up to a 50% cost savings to consumers[7] while still providing lab-quality prints due to Kodacolor Technology. The 2007 Kodak EasyShare AiO models: 5100 ($129.99), 5300 ($199.99), 5500 ($299.99) all use premium, pigment-based ink priced at $9.99/cartridge for text black and $14.99/cartridge for a five-ink photo cartridge. In an effort to lower the cost of premium pigmented ink, Kodak did not manufacture the print head onto the cartridge. The cartridge purely serves as an ink tank. The printers were initially available exclusively at BestBuy locations across the United States. According to a February 2007 Businessweek article, Kodak planned to spend upwards of US$ 300 million to launch its new Kodak Inkjet Printer series.


Kodak remains to this day the largest supplier of films in the world, for the amateur, professional, and motion picture markets. The company has also diversified into various other imaging-related industries (such as medical imaging films now marketed by Carestream Health), and continues to be a leader in digital photography and imaging, providing consumer and professional digital imaging products and online photo services.


Kodak is a leading producer of silver halide (AgX) paper used for printing film and digital images. Minilabs located in retail stores and larger central photo lab operations (CLOs) use silver halide paper for photo printing. Kodak is also a leading global manufacturer of photo kiosks which produce “prints in minutes” from digital sources; the company has placed some 80,000 Picture Kiosks in retail locations worldwide.[8] In addition, Kodak markets KODAK Picture CDs and other photo products such as calendars, photo books and photo enlargements through retail partners such as CVS, Walmart and Target and through its Kodak Gallery online service, formerly known as Ofoto.


On January 13, 2004, Kodak announced it would stop producing traditional film cameras (excluding one-time-use cameras) in the United States, Canada and Western Europe. By the end of 2005, Kodak ceased manufacturing cameras that used the Advanced Photo System. Kodak licensed the manufacture of Kodak branded cameras to Vivitar for two years following (2005-2006). In 2007 it appears that Kodak is not licensing any manufacture of any film camera with the Kodak name in this market. These changes reflect Kodak’s focus on growth in the digital markets. Kodak continues to produce film for newer and more popular formats, while it has also discontinued the manufacture of film in older and less popular formats


Kodak first launched the Kodak Smart Picture Frame on the QVC shopping channel in the fourth quarter of 2000, at a time when the majority of consumers didn’t know about or understand this new category. Kodak’s Smart Frame was designed by Weave Innovations and licensed to Kodak with an exclusive relationship with Weave’s StoryBox online photo network[9]. Smart Frame owners connected to the network via an analog telephone connection built into the frame. The frame was configured to default connect at 2 a.m. to download new pictures off the Story Box network. The other option to load images onto the frame was via the CompactFlash port. The retail price was $349 USD. The frame could hold 36 images internally and came with a six-month free subscription to the StoryBox network[10]. At the end of six months, users had the option of disconnecting from the network or paying a subscription fee of $4.95 per month for two automatic connections and two manual connections, or $9.95 per month for four automatic connections and four manual connections. Kodak re-entered the digital photo frame market at CES in 2007 with the introduction of four new EasyShare-branded models that were available in sizes from 8 to 11 inches, included multiple memory card slots, and some of which included wi-fi capability to connect with the Kodak Gallery.


Many of Kodak’s earlier digital cameras were designed and built by Chinon, a Japanese camera manufacturer. In 2004, Kodak Japan acquired Chinon and many of its engineers and designers joined Kodak Japan. In July, 2006, Kodak announced that Flextronics would manufacture and help design its digital cameras.